Imogen Thomas was the latest star to shed her clothes for a starkers snap, but it was Demi Moore who kicked off the trend in 1991 when she was expecting second child Scout.
Since then, many of showbusiness’ hottest properties have followed suit for magazine spreads. Often, like Demi, they’re featured with an arm placed across their bare boobs and a huge belly poking out.
But not all go the full monty, preferring instead to leave a little more to the imagination. Here’s a batch of blooming beauties who have posed with their bumps...
MYLEENE KLASS
Klass act ... Cup an eyeful of Myleene
Glamour
The singer turned heads in 2007 when she discarded all her clothes to pose nude for Glamour mag.
Myleene, then 29, protected her modesty with a well-placed limb as she merrily posed for a side-on portrait.
CINDY CRAWFORD
Model behaviour ... Cindy Crawford
W Magazine
Once the world’s hottest supermodel, Cindy caused jaws to drop when she stripped off to parade her swelling tummy in 1999.
Staring intensely at the camera, the catwalk siren rests one arm on her boobs and the other above her bare booty.
CLAUDIA SCHIFFER
Belly nice ... Claudia Schiffer
Vogue
Despite the German pin-up’s dodgy '80s metal hairdo, Claudia still managed to sizzle when she and her unborn child modelled for Vogue in 2010.
Tilting toward the camera, Claudia employed a hand to cover the area where her baby daughter Cosima would soon be arriving through.
BRITNEY SPEARS
Just swell ... Britney Spears
Bazaar
Britney’s beaming face gives her a youthful innocence that defies the nude pregnant body beneath.
Expecting second son Jayden James with ill-fated hubby Kevin Federline, the singer donned only a ludicrously OTT necklace for the mag cover.
CHRISTINA AGUILERA
Bulging beauty ... Christina Aguilera
Marie Claire
Christina’s tummy appeared stretched to the Max when she was in the final stages of her pregnancy in 2008.
The pop diva used a leather jacket to spare her blushes, giving admirers little more than a segment of underboob to get excited about.
HEIDI KLUM
Sheer delight ... Heidi Klum
Model Heidi covered up for her with-child snap in 2005, but ensured her three impressive bumps took centre-stage in the tight-fitting sheer frock.
Her knickers are clearly visible through the material but it’s her bust that really grabs attention, almost matching her baby bump in the protrusion stakes.
JESSICA SIMPSON
Curvy ... Jessica Simpson
Elle
The singer looked like she needed all her strength to support her bulging belly when she ditched her clobber last year.
Pregnant with first child Maxwell, Jess sports cascading blonde locks, elegant earrings and a pretty face as she poses for her buff bump shoot.
MONICA BELLUCCI
Touching moment ... Monica Bellucci
Vanity Fair
Italian actress Monica Bellucci has long been lusted after the globe over, so it’s only natural she added her name to the list of pregnant nudes.
In fact, she stripped off for a mag cover TWICE – once in 2004, while pregnant with daughter Deva, and above in 2010, when she was expecting second child Léonie.