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A newly created Facebook app has been designed to help partners find their perfect lovemaking track. As a part of a new $15 million dollar campaign, Durex has introduced the “Durex In-Sync Song Generator”, which has been unveiled to promote a new line of condoms that have “climax controlling lubricant.”
The generator asks users about their bumping and grinding habits such as, “What time of day are you at your best?” and, “How loud is your personality?” The user can then send the questionnaire to their partner, and depending on their answers, will provide the couple with the best song to get down to.
“In the US, there’s a group of consumers that’s kind of been forgotten about” marketing director Kevin Harshaw told AdAge. “These are the lovers… The whole Durex vision going forward is to become the sexual well-being brand of choice for lovers age 25 to 39.”
What could be viewed as a clever way to attract new customers could also be viewed as admitting defeat to the dominant brand Trojan, which has clearly cornered the younger market. In any case, this is sure to get Durex some much-needed attention.
via DailyDot.com
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