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First of the pictures are cool and damn creative after that honestly I really don't know what else to say, except, maybe they're just talking about holding the magazine in your hands? No, it's a wanking campaign. Well, the print magazine is dying. Might as well forgo that whole "read it for the articles" hooey. Ad agency: Neogama BBH, São Paulo, Brazil. So now Playboys father Hugh Hefner want to take a ride in time machine and once again start masturbating on the the pages of printed magazines.
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